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wherefrom have released a pop anthem,

with over 100 ‘green’ slogans as the lyrics,

which are copyrightable under UK law.
If any company uses one,

wherefrom will sue ‘em.

WHAT IS GREENWASHING?

When a company makes misleading claims about their environmental or ethical credentials.

 

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Listen to all the slogans we've copyrighted.

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SLOGANS WE'VE COPYRIGHTED

1. Be the future, it's in our hands
2. Because our planet is worth
3. Because the future is plants
4. Being green never stops
5. Change is up to you and me
6. Every drop is green
7. Finding possibilities
8. For a future that's clear
9. For renewal and rebirth
10. For you, for me, for us, and the earth
11. Go green do more
12. Green is our nature
13. Green is what the future is for
14. Green starts here
15. Green to our core
16. Investing in the planet
17. Investing in tomorrow
18. Looking for a green hero
19. Move to zero
20. Our fuelling is clean
21. Securing tomorrow
22. Starting green
23. The greenest we've ever been
24. The only thing to fear is fear
25. The planet's favourite shop
26. The revolution is green
27. Together we can save it
28. We agree to be green
29. We are green in every drop
30. We began it for the planet
31. Move to zero
32. We can do it if we plan it
33. We're advancing tomorrow
34. We're green so you don't have to be
35. We're helping the world reach net zero
36. We're mother earth's favourite
37. We're pleased to be green
38. Zero is hero is zero
39. A Sustainable Present
40. Be the future.
41. Bet on Net Zero
42. Bet on the future
43. Change is here
44. Change starts today
45. Change the planet. For good.
46. Changing drop by drop
47. Charging the future
48. Cheers to the future
49. Cheers to the planet
50. Dance for the planet
51. Drink to the planet
52. Drive for the future
53. Drive for tomorrow
54. Eat better. For good.
55. Energise change
56. Energise tomorrow
57. Every drop is green
58. Fight for the green
59. For now, for ever
60. For our future
61. For our kid’s kids
62. For the earth
63. For the planet
64. For today and tomorrow
65. Go green for the blue planet
66. Good starts here
67. Green is in our dna
68. Helping us all reach carbon zero
69. Helping us all. Naturally.
70. Hashtag Make the future
71. Investing in green
72. It's green to be mcgreen
73. It’s time to hero ZERO
74. It’s up to all of us
75. Keep Advancing
76. Let nature thrive
77. Let's change. For tomorrow.
78. Let’s bank on the planet
79. Let’s bet on the planet
80. More than green.
81. No change is too small
82. Our future our planet
83. Our mission is green
84. Pets for the planet
85. Play for the planet
86. Powering the future
87. Protecting our planet. For good.
88. Recycle the good
89. Shop for the planet
90. Smaller footprints, bigger impact
91. Sustain our fight
92. Sustain the green
93. That’s clean eating
94. The future is green
95. The future is in our hands
96. The planet’s favourite food
97. We go hard on no car bon
98. We only have one planet
99. We're green. are you?
100. Our green, our planet
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• SIGN UP • SIGN UP • SIGN UP • SIGN UP •  SIGN UP 

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THANKS FOR SUBMITTING

HELP STOP THE WASH

Want to actually do something

about it? Or just sit there twiddling your unsustainable fingers.

 

Sign up now and we'll help

stop the wash together.

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WHAT IS WHEREFROM?

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wherefrom is a sustainability

review platform.


You leave reviews, building companies' sustainability scores.
They listen and change their ways.

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IMPORTANT LEGAL STUFF

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WHY IS GREENWASHING A PROBLEM?

Some brands view climate change as a cool marketing trend not as an existential threat. Like brightly coloured wristbands. Or Ariana Grande. Sadly, there’s no ‘thank u, next’ planet. 

So we want brands to stop patronising you with Gettyimages’ extensive windmill stock footage. And force them to take concrete action, instead.

    

HOW CAN I TELL IF A COMPANY IS GREENWASHING?

It’s not easy. Take Nike, for example. Their ‘Move to Zero’ campaign sounds great. Until you read the small print and realise the ‘zero’ doesn’t refer to their carbon emissions, but their effort. Instead, they’re reducing 30% by 2030, with no commitment to reduce to zero at all.

 

Thankfully, the good folks at the Competition & Markets Authority have compiled a neat checklist to identify misleading claims.

IS ANYBODY DOING ANYTHING ABOUT IT?

There’s laws in place to stop unfair business practices and misleading marketing. But there were laws saying the Titanic should have some lifeboats. Laws work, but they’re not enough. Plus, the direct use of eco-claims is barely regulated.


In other words, it’s very often legal for a company to put out a misleading claim, and then quietly retract it later. But there is some help for consumers to better identify misleading claims. In the US the FTC has recently announced an update to its ‘Green Guides’, while the EU are also proposing regulations to make companies legally substantiate their eco-claims.

WHERE DOES WHEREFROM COME IN?

Companies will only change if they’re pressured by their consumers. But companies won’t feel that pressure if they don’t hear from their consumers. That’s wherefrom in an (ethically sourced) nutshell. We’re a sustainability review platform, founded in 2019 by Adam and Dave (the guys holding the weird dead ferret thing). We exist to give consumers a meaningful voice. And companies the chance to listen, respond, and improve.
 

For the first time, consumers will help build companies’ sustainability strategies.

Create a wherefrom account today, and post your first review.

Without your voice, companies won’t change.
 

So speak up.