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1. Be the future, it's in our hands |
2. Because our planet is worth |
3. Because the future is plants |
4. Being green never stops |
5. Change is up to you and me |
6. Every drop is green |
7. Finding possibilities |
8. For a future that's clear |
9. For renewal and rebirth |
10. For you, for me, for us, and the earth |
11. Go green do more |
12. Green is our nature |
13. Green is what the future is for |
14. Green starts here |
15. Green to our core |
16. Investing in the planet |
17. Investing in tomorrow |
18. Looking for a green hero |
19. Move to zero |
20. Our fuelling is clean |
21. Securing tomorrow |
22. Starting green |
23. The greenest we've ever been |
24. The only thing to fear is fear |
25. The planet's favourite shop |
26. The revolution is green |
27. Together we can save it |
28. We agree to be green |
29. We are green in every drop |
30. We began it for the planet |
31. Move to zero |
32. We can do it if we plan it |
33. We're advancing tomorrow |
34. We're green so you don't have to be |
35. We're helping the world reach net zero |
36. We're mother earth's favourite |
37. We're pleased to be green |
38. Zero is hero is zero |
39. A Sustainable Present |
40. Be the future. |
41. Bet on Net Zero |
42. Bet on the future |
43. Change is here |
44. Change starts today |
45. Change the planet. For good. |
46. Changing drop by drop |
47. Charging the future |
48. Cheers to the future |
49. Cheers to the planet |
50. Dance for the planet |
51. Drink to the planet |
52. Drive for the future |
53. Drive for tomorrow |
54. Eat better. For good. |
55. Energise change |
56. Energise tomorrow |
57. Every drop is green |
58. Fight for the green |
59. For now, for ever |
60. For our future |
61. For our kid’s kids |
62. For the earth |
63. For the planet |
64. For today and tomorrow |
65. Go green for the blue planet |
66. Good starts here |
67. Green is in our dna |
68. Helping us all reach carbon zero |
69. Helping us all. Naturally. |
70. Hashtag Make the future |
71. Investing in green |
72. It's green to be mcgreen |
73. It’s time to hero ZERO |
74. It’s up to all of us |
75. Keep Advancing |
76. Let nature thrive |
77. Let's change. For tomorrow. |
78. Let’s bank on the planet |
79. Let’s bet on the planet |
80. More than green. |
81. No change is too small |
82. Our future our planet |
83. Our mission is green |
84. Pets for the planet |
85. Play for the planet |
86. Powering the future |
87. Protecting our planet. For good. |
88. Recycle the good |
89. Shop for the planet |
90. Smaller footprints, bigger impact |
91. Sustain our fight |
92. Sustain the green |
93. That’s clean eating |
94. The future is green |
95. The future is in our hands |
96. The planet’s favourite food |
97. We go hard on no car bon |
98. We only have one planet |
99. We're green. are you? |
100. Our green, our planet |
HELP STOP THE WASH
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IMPORTANT LEGAL STUFF
WHY IS GREENWASHING A PROBLEM?
Some brands view climate change as a cool marketing trend not as an existential threat. Like brightly coloured wristbands. Or Ariana Grande. Sadly, there’s no ‘thank u, next’ planet.
So we want brands to stop patronising you with Gettyimages’ extensive windmill stock footage. And force them to take concrete action, instead.
HOW CAN I TELL IF A COMPANY IS GREENWASHING?
It’s not easy. Take Nike, for example. Their ‘Move to Zero’ campaign sounds great. Until you read the small print and realise the ‘zero’ doesn’t refer to their carbon emissions, but their effort. Instead, they’re reducing 30% by 2030, with no commitment to reduce to zero at all.
Thankfully, the good folks at the Competition & Markets Authority have compiled a neat checklist to identify misleading claims.
IS ANYBODY DOING ANYTHING ABOUT IT?
There’s laws in place to stop unfair business practices and misleading marketing. But there were laws saying the Titanic should have some lifeboats. Laws work, but they’re not enough. Plus, the direct use of eco-claims is barely regulated.
In other words, it’s very often legal for a company to put out a misleading claim, and then quietly retract it later. But there is some help for consumers to better identify misleading claims. In the US the FTC has recently announced an update to its ‘Green Guides’, while the EU are also proposing regulations to make companies legally substantiate their eco-claims.
WHERE DOES WHEREFROM COME IN?
Companies will only change if they’re pressured by their consumers. But companies won’t feel that pressure if they don’t hear from their consumers. That’s wherefrom in an (ethically sourced) nutshell. We’re a sustainability review platform, founded in 2019 by Adam and Dave (the guys holding the weird dead ferret thing). We exist to give consumers a meaningful voice. And companies the chance to listen, respond, and improve.
For the first time, consumers will help build companies’ sustainability strategies.
Create a wherefrom account today, and post your first review.
Without your voice, companies won’t change.
So speak up.